Integrated Campaign

Design an integrated advertising campaign that includes at least three different advertising venues. These venues can be from the areas we have covered in class (Newspaper, Magazine, Poster, Outdoor) or it can include areas that we have not covered (Online, Radio, Television.)  The company, product or service can be local, regional, national or international in scope.

This project provides the opportunity to develop a concept that works equally well for a client across different platforms and still carries a consistent message. It is the final project in our class and an excellent way to put together several of the methods of advertising that we have covered previously in class into one concept driven project. It provides a great portfolio piece that showcases your creative problem solving abilities.

Here are some professional examples from CA Magazine and student work from the previous class: