In Graphic Print Design, working with commercial printers is a necessary element in the successful completion of a project. It doesn’t really matter how great a designer you are, if you can’t get your work off your computer and get it to the printer in the appropriate format, your beautiful design is worthless! Just think about trying to take your personal laptop around to the 5,000 or more people who are your intended audience and showing it to them! So, we as Graphic Designers, must learn a little about printing and printers to effectively communicate so they can make or designs look good with ink on paper! Here at UCO we have a required class for all Graphic Design majors called Pre-press Production. In this class we learn how to communicate intelligently with printers so they can help us better communicate to our intended audience. I usually tell my Pre-press students that a printer can be your best friend or your worst enemy. I don’t know about you but I certainly don’t want to make an enemy out of the person that controls the final look and quality of my designs.
As I stated earlier in this post open communication with the printer is a key component to success. Here is a pdf file that is one of the first steps:
We will cover a lot of specific techniques in building good printable files this semester. Many of these I will insert as posts in this blog so bookmark this page and come back often to see what is new.