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NEW PROJECT

Elements in Action

PURPOSE
To demonstrate the ability to use the PRINCIPLES OF DESIGN (UNITY, REPETITION, VARIETY, BALANCE, EMPHASIS, ECONOMY and RHYTHM) and communicate them to others using the ELEMENTS OF DESIGN.
Designers must be able to manipulate and control the principles and elements of design to create and visually communicate meaning. The elements of design make up a visual vocabulary while the principles of design provide the organizational characteristics. As designers we must successfully master the use of these principles and elements.
ASSIGNMENT
Create a book that illustrates the PRINCIPLES OF DESIGN: UNITY, REPETITION, VARIETY, BALANCE, EMPHASIS, ECONOMY and RHYTHM by creating compositions using only the ELEMENTS OF DESIGN: POINTS, LINE, PLANE, VALUE, SCALE, POSITIVE/NEGATIVE SPACE, AND SHAPE.
Create these compositions using only simple shapes: circles, rectangles, triangles and squares. Compose these shapes within a 6 x 6 inch delineated field with a border on all sides.
Create your sketches on plain paper and your final comps on Bristol Board.
PROCESS
1. Make at least 25 thumbnail sketches for each of the 7 principles: 175 total
2. Based on class critique take your 3 best thumbnails for each principle and create 3 roughs that are 50% of the size of the final comp. See the diagram on the back of this sheet.
3. Choose the most appropriate font and style from the text provided and add this text to your compositions. Be sure to consider size and placement.
4. Based on class critique take your 2 strongest roughs to tight roughs at 100% of the final comp size.
5. Design a cover. Don’t forget to add your name.
6. Revise as needed and create final comps (2 per Principle).
HINTS You may ink these compositions or you may use cut black paper. Use a photocopier to add the text to your compositions.

DELIVERABLES
14 total Final Comps (2 per Design Principle) bound into a book with a front and back cover, and all of your sketches, roughs and tight roughs.

The last project was similar in that you were required to do a booklet. The size and page layout is the same but this time you are working with the Principles and Elements of Design. Review these principles and elements in your text books to refresh your memory about what they are and how they affect visual communication. Remember to use simple shapes and to avoid literal pictorial solutions.

FONT SELECTION

From the provided text sheet choose the most appropriate font and style for each solution. Consider the size and placement and paste them on your compositions.

Font Sheet

This project is your second attempt at a bound booklet. Use what you have learned and improve on your binding skills. Craftsmanship is a key component in a successful solution, so take your time and do a great job. Craft is really simple (I said simple not easy) concept, if it is not perfect, do it again, and again.

Here are a few samples from previous students.

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