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Project 2: Integration of type and image

Assignment

Part 1: If a place had a large, comfortable, red couch, how would you communicate that using only type? There are multiple typefaces in existence today that were developed for one-time or repetitive use. Letterforms have the potential to communicate, expressive typography has the potential to reinforce meaning. In this exercise you will visually communicate in a typographic layout, the ambience of a place using expressive typography.

Part 2: Visually communicate the ambience of a place by integrating type and images in four compositions. The compositions must function individually and relate to each other.

Part 3: Take any one composition from Part 2 and demonstrate its possible use in a practical application.

Process

Identify a place. Document its ambience with photographs, recordings of sound, sketches, etc. Sketch out possible layouts and conceptual approaches for your compositions. Seek the approval of your instructor before you take your strongest concept to the computer.

Submission Guidelines

Submit Part 1 as a black and white sketch. The image size should be (8×10) mounted with a 2” border all around with a tracing sheet overlay and a cover flap. Submit Part 2 compositions as (8×10) colored printouts mounted on mat board with a 2” border all around with a tracing sheet overlay and cover flap. Part 3 should be on a board by itself. The digital files of the finished comps should be turned in through Drop Box as PDF files. The process should include a typed concept statement, sketches, research, notes and the design process organized in a bound booklet or notebook. Written documentation (typed) must be provided throughout the process book.

Part 1 – Explanation,Tips and Tricks.

Part 1 is a hand skills exercise designed to help you with seeing and composition. It takes its typographic basis from the late 60’s and early 70’s when psychedelic art was king. The idea is to manipulate type forms to fit and blend with existing shapes and forms. Use a unique perspective to give the composition a dynamic visual appeal that will enhance the applied type.

Part 2 Explanation, Tips and Tricks.

Part 2 of this project requires photography. The Department has SLR digital cameras that you can check out. Good quality photographic images are a must for this project so take advantage of these cameras. Choose your location carefully. Spend some time at your chosen location observing and getting the feel for the ambience. Explore unusual angles and views. Don’t settle for simple snap shots. Take a lot of pictures! Make a list of descriptive words or short phrases that convey the feeling you get or have about this place. Start thinking about how these words or phrases would look if you could see them in this place. Do thumbnails and sketches of this combination of type and image. Pick your most interesting photographs and start applying the type and concepts from your sketches. Continue to refine your compositions on the computer until you have 4 complete solutions that successfully visualize your desired feelings for the location.

Part 3 Explanation, Tips and Tricks.

Part three is what you will be doing as a professional designer. Pick a practical application (i.e. flyer, advertisement, brochure, poster etc.) that can successfully use one of your design solutions from Part 1 as the primary visual. Add the necessary type and information to advertise, promote and inform an audience on a specific feature or event at the location.

Inspiration & Student Samples

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