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New Project:

FILM FEST
DEADCENTER
DUE TUESDAY 02.25.13

INTRODUCTION
deadCENTER is Oklahoma’s largest film festival and one of the 20 “Coolest” festivals in the world according to MovieMaker magazine. For the past 12 years, we have featured thousands of films from around the world and all over the United States. From hilarious comedies and insightful documentaries to scary horror films and intense dramas, deadCENTER selects a broad slate of films each year to cater to our surprisingly diverse audience.
Our mission is to promote, encourage and celebrate the independent film arts. We accomplish this mission with a renowned festival each June, a year round education program and screenings throughout the year in partnerships with museums and various arts organizations. And, because our festival is run by working filmmakers, we design our festival to cater to the needs and wants of all types of filmmakers, from first time student short directors to established veterans like Spike Jonze, who opened our festival in 2010, or Nick Cassavetes, who served as judge for our 2011 festival.
The name “deadCENTER” refers to the geographic location of the festival – in Oklahoma City – the “dead center” of the United States. And because we’re downtown Oklahoma City, essentially we’re in the dead center of everything!—taken from the deadCENTER site http://www.deadcenterfilm.org/about/
ASSIGNMENT
The ability to take a design through multiple applications is a critical element to the creation of a brand. You explored this in Computer Graphics 1. Now we’re going to take this to the next level. We’re going to create a brand with a logo, a full color 18 x 24 poster, black and white 4.25 x 5.5 hand out, a full page and quarter page ad for the Gazette, a Volunteer Pass, a Competitor Pass, a VIP pass and a general admission ticket.
PROCEDURE
Develop a concept. Note that circles and x’s have been popular visual solutions. Will you stick with this in a new and inventive way or will you explore new territory? Whichever it is it should be unique and identifiable while carrying the festival forward visually. Don’t forget the basic design process:
1. Identifying problems and opportunities: Analyzing real-world situations.
2. Framing a design brief: Problem clarification and specification.
3. Investigation and research: Information gathering.
4. Generating alternative solutions.
5. Choosing a solution.
6. Developmental work (AKA sketching).
7. Modeling and prototyping.
8. Testing and evaluating.
9. Redesigning and improving.
10. Presenting and Producing
DELIVERABLES
1. Logo
2. Full color 18 x 24 poster
3. Black and white 4.25 x 5.5 hand out
4. Full page and quarter page ad for the Gazette
5. Volunteer Pass
6. Competitor Pass
7. VIP pass
8. General admission ticket
9. Packaged digital files
10. All process work as digital file

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