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New Project:

NEWSPAPER AD 3
ASSIGNMENT
Design a full page color ad for the newspaper. You can use the same client as the previous project or pick a new client. The client can be local. regional or national in scope but must promote at least one product or service.
DEADLINE
Creative Brief/TNs – Thurs. Feb. 14, BOP
Roughs – Tuesday, Feb. 19, BOP
Pre-comp – Thursday, Feb. 21, BOP
Final Comp – Tuesday, Feb. 26, BOP
PROCEDURE
Through traditional design methods (thumbnails, roughs and finished comp) create an ad layout for a full page newspaper ad. The size deminsions for this ad are 10.125″x21.25″. Write all headlines and body copy for the ad. Include art or photography if you wish. Complete the comp for presentation using the computer and an appropriate software. Float mount the finished comp on black presentation board with a 3 inch minimum border and complete with cover flap.
Start with thorough research of your client. Who their target market is, what their product lines are and what kind of previous advertising have they done. Write your creative/design brief based on this information and what this ad is intended to achieve. Spend the appropriate amount of time on this step, it will make the rest easier with a much higher degree of success.
Move to the thumbnail part of the process. Explore all possibilities to visually communicate your creative brief. You are required to complete a minimum of 50 but don’t be afraid to go beyond this to explore more options.
Choose the best 3 thumbnails that clearly communicate and achieve all of the goals of the creative brief. Using pencil and layout paper
enlarge and tighten up these 3 ad ideas. Include headline type and any art that has been chosen to help communicate the message. Body copy can be “greeked” but carry the same size and weight of the final type.
Choose the best of the tight roughs and transfer it to the computer to create the final comp. Scan logos, photos and/or illustrations and composite with headline and body type for finished comp.
PURPOSE
1. Continued work and practice in designing advertising for the newspaper.
2. To gain experience in working with newspaper mechanical specs and terminology.
3. To develop and practice producing quick presentation quality comps with markers.
4. To practice verbal presentation skills.
AD SPECS
Media – Newspaper
Size – Full page – 10.125″x21.25″
Colors – Full Color
COMP SPECS
thumbnails – minimum 50
roughs – tight pencil to size – minimum of 3
colors – full color
art – appropriate photograph or illustration
EVALUATION
1. Creative concept
2. Target market communication
3. Visual uniqueness
4. Quality of presentation
5. Timeliness of completion

I showed a few examples in class and here are a few more:

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