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AD Project 2 – Newspaper

This project is designed to expose the student to a newspaper ad design with a typical newspaper size limitation. The limitation is a 50 column inch ad with a column width of 1.5 inches. Each student has to figure out the correct dimensions of a 1 column, 2 column, 3 column, 4 column, 5 column, 6 column and 7 column ad then design his or her ad to fit. Each student then selects the best proportions for their chosen client/product and produce a finished black and white ad. The column inch and grid aspect of a newspaper is new to our students at this level and sometimes can be a bit of a stumbling block.

Here are a few examples of student solutions this semester: