OK, I’ve been catching grief from some of my students because it has been a while since I last posted. I agree, so here goes a new semester. This will be my last full-time semester but I plan on continuing my blog so don’t worry, I’ll still be around!
Good and Bad Newspaper Ad Project:
I don’t usually post much about this project because I view it more like an exercise and the results are usually not very good but the students keep improving and I have loosened the project enough to allow for bigger more successful results. Here is the project statement:
NEWSPAPER AD, GOOD AND BAD
From a local, regional and national newspaper pick an ad you think is well designed and effective. From the same papers pick an ad you feel is poorly designed and ineffective. The subject matter, type and style of the ads can be different, but keep the size of the ads approximately the same. Avoid extremely small ads and ads in the classified section. Mount both ads for presentation on mount board and cover with a presentation flap. Be prepared during the critique to justify why you feel the ads are good and bad.
1. To develop aesthetics concerning print advertising, particularly in the context of a newspaper format.
2. To develop and practice verbal justification of concepts and ideas.
3. To establish groundwork for continuation of this assignment.
Local: The Daily Oklahoman
The Journal Record
Regional: Dallas Morning News
Kansas City Star
National: New York Times
Wall Street Journal
Using the information you gained from the class critique and additional information from your research gathering process, develop a creative brief (see additional handouts on creative briefs) for each of the three “bad” ads in Part 1. Redesign each of the three bad ads from Part 1. Work through the assignment in a traditional design approach. Start with thumbnails, roughs, and a finished comprehensive. Keep the ads generally the same size as the original. Use pencil and layout paper for thumbnails and roughs. Move to the computer for the execution of the finished comp. Be careful not to jump to quickly to the computer. Remember it is only a tool. You can’t save a bad idea by polishing it with the computer. Your finished comps should be mounted and flapped for presentation.
Three concept briefs, designed and printed from InDesign.
50 thumbnails for each re-designed ad and 3 tight pencil roughs of each ad.
Three mounted and flapped finished comps. Float mount each ad allowing a minimum of a 2-inch margin around ad. Flap each ad with neutral cover weight paper for presentation.
1. Creative concept
2. Target market communication
3. Visual uniqueness
4. Quality of presentation
5. Timeliness of completion
1. Explore existing newspaper ads to discern aesthetics of print advertising.
2. To develop skills in advertising comp preparation.
3. To practice and refine oral and visual presentation skills.
Here are some of this semesters results: