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Newspaper 2

This project was designed to teach students how newspaper print ads are sold and sized. The column inch concept is totally new for most students. They understand terms like full page, half page and quarter page but if you told them they have 50 column inches to use for advertising they wouldn’t know what you were talking about. In addition to the size, this project is limited to black and white. To add to these obvious problems it is only their second attempt at print advertising. In my experience it takes about three project before they start making the mental shift from design solutions to advertising solutions. As always each semester’s group of students seems to get better and better. The results from this project were overall very good. Here are some examples: