FIND A WEIRD ONE….NOT DEADCENTER
This project is a revised version of our Dead Center Film Festival project. The revisions allow for more flexibility and hopefully creativity by the students. Here is the new revised project:
Find an existing weird film or music festival. Learn all about the event and who typically attends it. Then create a systems brand for this event.
The ability to take a design through multiple applications is a critical element to the creation of a brand. Here you want to create a system that is unified BUT ALSO HAS A LOT OF VARIETY. You explored this in Computer Graphics 1 in the Propaganda Project.
Now we’re going to take this to the next level! We’re going to create a brand system with a logo, 3 full color 18 x 24 posters, a black and white 4.25 x 5.5 hand out, a full page and aquarter page ad for the Gazette, a Volunteer Pass, a Competitor Pass, a VIP pass and a general admission ticket.
Do your research. Develop a concept. Don’t forget the basic design process:
1. Identifying problems and opportunities: Analyzing real-world situations.
2. Framing a design brief: Problem clarification and specification.
3. Investigation and research: Information gathering.
4. Generating alternative solutions.
5. Choosing a solution.
6. Developmental work (AKA sketching).
7. Modeling and prototyping.
8. Testing and evaluating.
9. Redesigning and improving.
10. Presenting and Producing
2. Series of 3 full color 18 x 24 posters
3. One black and white 4.25 x 5.5 hand out
4. 1 Full page and 1 quarter page ad for the Gazette
5. Volunteer Pass
6. Competitor Pass
7. VIP pass
8. General admission ticket
9. Packaged digital files
10. All process work as digital file
This assignment often results in a killer portfolio project…people who do well on this project typically go above and beyond…they do not procrastinate and they do not settle for “pretty good” Try to really crush this one…I know you can do it!
To help with presentation and to reinforce our previous work with grids and grid systems, I created a secondary presentation project.
PRESENTATION & METHOD OF DELIVERABLES
As mentioned and as you have discovered this is an extremely large project with a large number of component. When choosing a presentation style, designers should consider the audience and what would be the best method to communicate the final design solutions. This decision is a very important part of the process because if the project is not presented in the best way it literally could be rejected, regardless of its effectiveness.
Most of the time, some type of finished dummy comp gives the client the best idea of how the project will look and feel. In other situations the designer might decide a sophisticated digital presentation would be a better solution. Ultimately this decision will be an option the designer must choose based on their personal presentation style. In all cases it is a decision that demands attention, prior planning and superb execution because as stated before the life of the project depends on it!
For this project, I am going to set the method of presentation. I would like all components to be presented on three 20”x30” panels. On one panel place one of the three posters at full size (18”x24”). Place the remaining 10 elements on the remaining two boards. Remember the grid project, here is another important use of the grid. Work with the grid and hierarchy to create an interesting layout. Keep the descriptive type to a minimum visually. It should be understated and never overpower the primary work! The font pairings and layouts are totally up to you. Consider fonts that you have already used in the project to add consistency with your graphic system. You could also consider jumping the gutter (space between boards) to increase size, importance and hierarchy of elements. Use what you have learned in Computer Graphics 2 about grid layouts and digital mock-ups to add visual interest and a touch of realism. Give your design and layout the time and importance it deserves!
In addition to these three required presentation boards you should consider additional dummy comp components. For instance if your design solution includes a laminated pass worn on a lanyard, create a real dummy comp on a lanyard to include with the presentation. Create a pocket on the back of the board to hold these dummy comps. This also gives you an option of photographing these objects for the presentation board rather than creating a Photoshop mock-up.
The students responded well, here are examples of the first solutions of Get Festive!