Our Pre-Press class was designed to educate and train our students in the proper preparation of files for commercial offset printing and other areas of Design production. It was never intended for highly creative portfolio preparation. Each project has a specific goal in training the students in a new method of print production. As an example, the first project is simply recreating an existing brochure to introduce the students to proper file preparation on one color and four color production including correct file resolutions, the difference between RGB and CMYK, scanning and print mark up. There is absolutely no creativity in this project. After saying that, one of our program’s primary goals is to develop all our students to be better creative problem solvers. So, when ever possible I like to interject an element of creativity and push this fundamental goal.
This project deals with the design of a typical informational rack brochure. Because of client budget restrictions you are limited to a two color solution.The use of spot color is important. Duo-tones and other two color effects are acceptable.
Create a rack brochure design for a company of your choice. You have total freedom to choose the company and control the design solution by your choice, so make good use of this freedom, you will never get this freedom in the real world. The brochure should communicate general information to the company clientele and prospective clients. It should convey a design style consistent with the company and its target market.The only restriction is the 2/2 spot color solution mentioned in the project description. You must generate all copy and graphics for your chosen client.The copy and graphics must be appropriate for the client, brochure and its intended audience. Start your design process in the normal manner with a well thought out concept statement, thumbnails, roughs and then finished comps.
Solutions: Typically, the students react to the limited budget and produce simple, mediocre solutions with little thought to a creative solution. The last couple of years I have witnessed a marked change in this approach. Many of the students now view this limitation as a challenge and push their designs to a more fluid and creative combination of basic elements and come up with “portfolio quality” work, which is exactly what I want and expect them to do!
This year was the best yet! CONGRATULATIONS!
Here are some of their examples: